Introducing Airdrops
Imagine discovering a free discount card in your physical mailbox—this is similar to what happens in a crypto airdrop, except the reward is in the form of tokens. In a crypto airdrop, a web3 project (generally ones with a native token) distributes free tokens directly into people's cryptocurrency wallet. These tokens are often given to build a community or reward existing members who meet as set of criteria.
In summary, the goals of a crypto airdrop include:
rewarding loyal users,
marketing the project to increase visibility & adoption,
and decentralizing governance by distributing tokens among the community.
Essentially, airdrops are strategic tools for engagement and promotion within the cryptocurrency ecosystem.
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